Mission and Vision

SNIA regularly articulates its mission and vision as a part of its strategic planning process. Led by the SNIA Board of Directors, supported by SNIA staff, and through the engagements of hundreds of SNIA volunteer members, these mission and vision statements become codified, ratified, and implemented as deliverables for the association.

As a part of the 2007-2009 Strategic Plan, on October 9, 2007, SNIA unveiled an expanded mission and vision that positions the association to lead the industry in developing and promoting standards, technologies, and educational services to empower organizations in the management of information. 

“We have made significant strides in executing on our previous set of strategic imperatives by developing IT standards and educational programs that support the industry by making storage networking easier to understand and simpler to implement. We are now looking forward to expanding on that mission by embracing storage and information technology,” said Vincent Franceschini, Chairman of the SNIA. “Further, as we celebrate 10 years of working with the industry to promote the acceptance, deployment, and confidence in storage technologies, we’ve seen the storage industry landscape evolve to move up the stack and play a larger, more prominent role in the overall IT industry. To support that evolution, we are unveiling new branding that represents our expanded mission and vision for the future. It’s an exciting confluence of events for the SNIA.”

Mission and Vision Statements

SNIA Mission

Lead the storage industry worldwide in developing and promoting standards, technologies, and educational services to empower organizations in the management of information

Vision Statement Objectives

Underlying the mission are three supporting vision statements that will help the association deliver value back to the industry:

1. Be a trusted advisor across all business segments and the recognized authority in storage technologies in support of information management
2. Be a catalyst for the development of information technologies and storage standards
3. Establish a strong international presence to address the needs and requirements of the local storage and information management marketplace

The new mission, vision, and branding builds on a 10-year foundation of success for the Association that includes many achievements since its inception. Several of these include:

• The development of the Storage Management Initiative Specification (SMI-S) and the eventual adoption of the standard by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) as well as 45 vendors implementing the standard in 300 products worldwide
• Reaching more than 10,000 professionals with vendor-neutral education and certification programs
• The globalization of the association with regional affiliates in Australia-New Zealand, North America-Canada, China, Europe, India, Japan, and South Asia
• Launching or working with state-of-the-art technology centers, like those in Colorado Springs, Beijing, Bangalore, and Tokyo
• Co-owning and producing with Computerworld the leading storage conference for the last 8 years: Storage Networking World

Key Programs